Interview with Laura Ries: “Visual Hammer” Era Cometh! (Part 3/3)

<< Interview with Laura Ries: Packaging and Celebrity (Part 2/3)

<< Interview with Laura Ries: Logo, Trademark, Slogan and Product Design (Part 1/3)

lauraries thumb1 thumb2 thumb Interview with Laura Ries: Visual Hammer Era Cometh! (Part 3/3)

Color, Personal Branding and Visual Hammer:

Kamil: I think one of the most of important part is missing in the ‘Color’ chapter is about the choice of ‘opposite color’. For example, if your competitor’s color is black, then you should select the white. Can you list other opposite colors to make life easier of marketers?

Laura: That’s also an excellent point which reinforces my favorable opinion of your marketing savvy. But I would only recognize eight primary colors from the color wheel.

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Interview with Laura Ries: “Visual Hammer” Era Cometh! (Part 2/3)

<< Interview with Laura Ries: Logo, Trademark, Slogan and Product Design (Part 1/3)lauraries thumb1 thumb Interview with Laura Ries: Visual Hammer Era Cometh! (Part 2/3)

Packaging and Visual Hammer:

Kamil: You say, “If you’re not first in a new category, you want to design your bottle so it looks like the bottle doesn’t belong in the category at all.”

Can we put this idea to Monster’s (16-oz) packaging “size” versus that of Redbull (8.3-oz)?

Laura: Absolutely and this is why you are such a good marketing strategist. The Monster can when first introduced looked nothing like everybody else’s energy drink can. That’s what made it stand out and that’s what built the brand. The name plus the monster-size can.

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Interview with Laura Ries: “Visual Hammer” Era Cometh! (Part1/3)


lauraries thumb Interview with Laura Ries: Visual Hammer Era Cometh! (Part1/3)

 

It’s my honor to introduce and interview Laura Ries. She doesn’t require an introduction, but for those who don’t know her, Laura Ries is a leading marketing strategist, bestselling author and television personality. She works with several Fortune 500 companies. Laura is a frequent marketing analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN, and is frequently quoted by the Associated Press, Bloomberg, The Wall Street Journal and other news outlets. Her books are reviewed by Harvard Business Review. In addition, Laura writes her own popular blog RiesPieces.com.

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Brand vs. Category: Which One To Create?

Some marketers think, “Create Your Brand.”

Well, they are not wrong either. Yet, they forget what the right way to to do it.

After watching these following videos, you can better decide which way is the right way (Whether, create your brand or create your category)

Step 1: Brand vs. Category: Which One To Create?

Step 2: Why To Create Category, Not Brand?

Click Here to Watch Cartoon & Read Script

Why? Because there’s a good news.

My cartoon has been featured in Famous Bloggers!

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