Kamil Ali

Some marketers think, “Create Your Brand.”

Well, they are not wrong either. Yet, they forget what the right way to to do it.

After watching these following videos, you can better decide which way is the right way (Whether, create your brand or create your category)

Step 1: Brand vs. Category: Which One To Create?

Step 2: Why To Create Category, Not Brand?

Click Here to Watch Cartoon & Read Script

Why? Because there’s a good news.

My cartoon has been featured in Famous Bloggers!

It’s an honor to become the first (and only) Pakistani to get endorsed by Al Ries, the world’s top marketing expert and consultant.

Al Ries and Jack Trout are the two guys who have been revolutionizing the business world through their most important concept in marketing, Positioning.

Later on it was  published in the shape of the groundbreaking book, Positioning: Battle For Your Mind.

Just watch the following video and share with others. Nothing else for today! : )

And please don’t forget to wish me at the end of this post

Why this Secret Bonus? Because: you can define what marketing is today, but because marketing is always changing, any definition used today might require more comprehensive definition tomorrow!

Cartoon: What is Marketing?: The Bonus Secret Definition

Now Available in HD

Reference book: At this stage, I recommend you to read following book(s).

Yes, you can always ask questions from following books too. The list will keep on increasing with more upcoming posts.

(The more you read, the more you’re capable of generating ideas)

Red Bull dominates energy drink, Xerox dominates copier category, Coca Cola dominates cola category, Domino’s dominates pizza home delivery category.

Why? Perhaps, there are many reasons. However, the most important steps these brands took were to create a category and develop brands based on these categories.

Consumers think category, not brands. When they even think to have energy drink, Red Bull takes all the advantages.

Why? Simple, Red Bull created the category. Who else has right to claim the ownership of energy drink category?

Let’s watch following two videos for more explanation: